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The Modern Marketer’s
Guide to TikTok

You know your brand has to be on TikTok. But how?

In this guide, we break down the fundamental differences between TikTok and other social media platforms such as Instagram and Facebook, and show you HOW to leverage TikTok’s algorithm for sustained success.

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“I’ve been in marketing for a decade…When I saw some of the videos before they went live on TikTok, I was sceptical that they would work. But when the campaign went live, the videos did SO WELL!”

Alex, Interim CMO of Lids

“I definitely learnt that we should not approach TikTok with our own personal assumptions, but to take an experimental approach and let TikTok’s algorithm do the work.”

Robin Chiang, VP of OpenTable

What You'll Learn

01

Top 3 Questions CMOs Ask us and our Answers

02

Why Brands and Agencies get TikTok Wrong

03

How Brands Can be Successful on TikTok

04

The Secret Sauce

You can't afford to miss this guide

  • If you’re a forward-looking and growth-oriented marketing professional

  • If you’re a forward-looking and growth-oriented marketing professional

  • If you understand that success on any new channels requires a strategic approach

"TikTok is becoming essential for any brand that wants to stay relevant."

Misty Bond,
director of pr & communications at purple

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sample page from the modern marketer's guide to tiktok
cover page from the modern marketer's guide to tiktok

Grab your copy of the guide now

Popcorn Growth is an award-winning TikTok agency that has run campaigns for clients such as Skillshare, Thrive Market, and A&E Network. We have worked with over 3,000 TikTokers and gathered millions of data points.

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Ready to Move at the
Speed of Tik Tok?

We are, let’s go