Diversity

our dna

We are a team of diverse backgrounds, led by minority female founders. This means that we don’t just know how to navigate different identities, we live them.

#asian
#female Founder
#lgbtq
#latinx
#immigrant
#poc
#plus size
#asian
#female Founder
#lgbtq
#latinx
#immigrant
#poc
#plus size
#asian
#female Founder
#lgbtq
#latinx
#immigrant
#poc
#plus size
#asian
#female Founder
#lgbtq
#latinx
#immigrant
#poc
#plus size

Minority Representation
Across Our Campaigns

Our campaigns reflect diverse backgrounds— across ethnicity, sexual identity, and perception of beauty.

53%
19%
63%
52%

Our findings suggest that TikTok audience support brands with diverse representation

For Clarins, a 68 year old brand,
28% view amplification

28%

For Thrive Market, minority influencers have
20% longer watch times

20%

On average, for minority influencer posting branded content, 15% more viewers watched full videos

15%

We think of diversity in 3 key areas

Gender

As the world gets more complex and less binary,  good content comes in all forms. A light-hearted platform, TikTok gives voice to important issues in an authentic and raw manner.

Ethnicity

We honor the stories of people from all backgrounds and heritage. TikTok fans view the platform as a catalyst for reforming superficial stereotypes.

Beauty perception

Forget the days of placing products with models epitomizing misplaced beauty ideals. On TikTok, we celebrate the diverse perception of beauty.

Ready to Move at the
Speed of Tik Tok?

We are, let’s go