We are a team of diverse backgrounds, led by minority female founders. This means that we don’t just know how to navigate different identities, we live them.
Across Our Campaigns
Our campaigns reflect diverse backgrounds— across ethnicity, sexual identity, and perception of beauty.
Our findings suggest that TikTok audience support brands with diverse representation
For Clarins, a 68 year old brand,
28% view amplification
For Thrive Market, minority influencers have
20% longer watch times
On average, for minority influencer posting branded content, 15% more viewers watched full videos
We think of diversity in 3 key areas
As the world gets more complex and less binary, good content comes in all forms. A light-hearted platform, TikTok gives voice to important issues in an authentic and raw manner.
We honor the stories of people from all backgrounds and heritage. TikTok fans view the platform as a catalyst for reforming superficial stereotypes.
Forget the days of placing products with models epitomizing misplaced beauty ideals. On TikTok, we celebrate the diverse perception of beauty.